Toot! Toot! Beep! Beep!

13 Sep

One of the most difficult components of social media to deal with is the level of self promotion that can be involved.

On one hand, the modernized world says that self-promotion is a necessary part of business culture today, particularly with the consistent evolution of social media.

At the same time, most of us were raised not to toot our own horns.  Our parents may have taught us to do the best we can at all times, but not to brag about it.  Don’t tell the world what we’ve done.  Don’t pat ourselves on the backs.  Just do our jobs and do them well.

What’s more, many of us can’t even begin to do a great job without the support of family, friends, and coworkers.  It’s often a team effort and may always be thought of that way.

Benjamin Franklin once said, “A man wrapped up in himself makes a very small bundle.”  There could not be a better statement about self promotion.

It leaves some to wonder how to promote themselves and stay current with business trends while remaining true to their humble upbringings.

What is needed is an individualized definition of self-promotion.  An idea that extends an olive branch to the concepts of social media but still remains rooted in each individual’s beliefs.

A member of our sales team uses this as his idea of self-promotion:

“I promise you that I will do the best job I can from start to finish and never forget you as a valued and appreciated contact-slash-friend-slash-business partner.  You’ll always get an honest answer from me, and if I don’t know the answer, I will find out what it is.”

That’s his idea. What’s yours?


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