Back in June and early July, we entered into a contest run by the Business Journal called Social Madness. It was a competition that took companies based on their social presence, put them into divisions and then measured their engagement on those Social Media tools (Facebook, Twitter, LinkedIn, Google +). We were bumped out in Round 3 – the Milwaukee semi finals – before heading to the National competition (Round 4).
It was a great experience for us internally at BPI Inc. Here is what we learned:
- Content Matters – You read articles on the web or tweets from social media experts that say content is just the #1 thing; and you know, they are right. And it is not the volume of content that you put out there. It has to be useful to the audience, timely, and add value.
- Humor – Adding a spice of humor that is not in the main stream also helps. Our friend Brooke Ballard at B Squared Media hits it out of the park on this topic in this article.
- Consistency – 12 postings in one day, and then none for 3 days does not help the process as all. Being able to use tools built into the systems you are using to spread that shared content is very important
- Selling – Do not sell your products/services in every single post. It is the easiest way to lose traction that you worked so hard to gain.
- Perspective – Put yourself in the Readers chair, and determine if what you are sharing is really of any value
- Listen – This is the hardest part in social media and in life in general. Need to make sure your ears are clean and you can hear what the readers are saying to you
The energy that was displayed by BPI, Inc. in the social media side during those fun 4 weeks of the contest have propelled us forward. We are still working hard to stay actively engaged and are really looking forward to the 2014 Social Madness competition.