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Now the Fun Begins

21 Jun

Round 3

BPI Inc. has advanced to Round 3 in the Social Madness contest being run by the Business Journal.

We are honored that so many of you have taken the time to vote as well as have engaged with us on Twitter, Facebook, LinkedIn, and Google+

Thank you for the support and please remember to keep voting.  You can vote once a day, everyday!

Voting takes place at this website: http://www.bizjournals.com/milwaukee/socialmadness

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Social Media and the News

13 Nov

There was big news in the last two weeks, and unless you lived under a rock (and the rock didn’t get washed away), you heard the news. The key question is, “HOW did you hear the news?”

How did you hear about the devastation from Super Storm Sandy? What about the purchase of Lucas Arts? Social media platforms could not stop talking about these two events for days, and in the case of Sandy, social media will continue to cover the topics for days to come.

To give you a proper example of how powerful social media can be, listed below is exactly how we followed the big news.

We knew about Sandy for days before it hit the East Coast, so it was not news that the hurricane was coming. What amazed us the most was the coverage. It seemed like there were thousands of posts per minute as #Sandy was trending for days before, after, and during the storm. It was a great time to see just how powerful social media can be. Tweets and re-tweets shared opportunities to donate money or volunteer to help and described the effects the storm had on the East Coast.

The “twitter-verse” was also a buzz with the buyout of Lucas Arts by Disney. Millions of Star Wars fans tweeted in anguish about how the new Star Wars movie could turn out, ourselves included. We immediately went to Reddit to see what other fans thought about this surprising news. Within a very short time, Reddit already had dozens of individual links to read about the big news.

Staying away from social media is almost impossible, and when it has this big of an impact with its quick news coverage, who would want to? News that used to take hours or even days to be received can now be seen globally in minutes or even seconds. More and more people are staying informed with Twitter, Reddit, Facebook and many other social media sites. Applications such as Skype, Yahoo Messenger, Gmail, and GoToMeeting have changed the way communication is handled over distance. The big question now is, “How will your business use these tools to its benefit?”

Social Madness

29 May

BPI is excited to have entered The Business Journal’s Social Madness challenge in Southeastern Wisconsin.  We will be competing in the small company size bracket, joining other companies in the area with fewer than 100 employees. 

According to the official rules, companies will be ranked based on a scoring algorithm that measures social influence. The algorithm will gauge LinkedIn Connections, Facebook activity and Twitter Followers during the challenge.

The first phase of the contest runs from June 1 through June 18th.  At the end of this phase, the 8 companies with the most points will advance to the next round.

Now is a great time to Follow BPI on Twitter, become a Facebook friend, or connect to BPI via LinkedIn.

Toot! Toot! Beep! Beep!

13 Sep

One of the most difficult components of social media to deal with is the level of self promotion that can be involved.

On one hand, the modernized world says that self-promotion is a necessary part of business culture today, particularly with the consistent evolution of social media.

At the same time, most of us were raised not to toot our own horns.  Our parents may have taught us to do the best we can at all times, but not to brag about it.  Don’t tell the world what we’ve done.  Don’t pat ourselves on the backs.  Just do our jobs and do them well.

What’s more, many of us can’t even begin to do a great job without the support of family, friends, and coworkers.  It’s often a team effort and may always be thought of that way.

Benjamin Franklin once said, “A man wrapped up in himself makes a very small bundle.”  There could not be a better statement about self promotion.

It leaves some to wonder how to promote themselves and stay current with business trends while remaining true to their humble upbringings.

What is needed is an individualized definition of self-promotion.  An idea that extends an olive branch to the concepts of social media but still remains rooted in each individual’s beliefs.

A member of our sales team uses this as his idea of self-promotion:

“I promise you that I will do the best job I can from start to finish and never forget you as a valued and appreciated contact-slash-friend-slash-business partner.  You’ll always get an honest answer from me, and if I don’t know the answer, I will find out what it is.”

That’s his idea. What’s yours?

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